CLIENT

CUB CADET

WORK

VIDEO, POS, DIGITAL, BRANDING

RESULTS

UTV SALES INCREASED 83%

CHALLENGER™ UTV CAMPAIGN

Launch the Challenger™ Series in a way that gets Cub Cadet into the consideration set. The UTV world is a crowded space with many well-established competitors. The goal was to focus on the consumer’s mindset and deliver a visually compelling story of man and machine, both driven to accomplish more every day.

83%

The increase of UTV sales over the prior year.

Distinctive visual style helped Cub Cadet stand apart.

Interested in learning more?