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CHANGING THE PERCEPTION OF ODOT
A digital strategy and evolved website is acting as a catalyst for elevation of the brand, an improved company culture and customer experience. The project has become a pathway to helping internal audiences, business partners and the traveling public to see the true nobility in the organization’s work. A detailed discovery effort, collaborative branding sessions and a whole lot of deep, smart thinking led to: an elevated way to tell the organization’s story, an engaging content strategy, a fine-tuned user experience and design layouts that aligned with the brand strategy.
The digital strategy will be launching in 2017. Stay tuned.
Watch for the launch of public commenting and geo-targeted project updates – industry first features that ensure voices are heard and visitors get exactly what they need.